Privacy Policy

We collect the following types of personal data:

• Contact Information: Name, email address, phone number, company name, and job title when you submit our demo request form or contact us.
• Account Data: Username, password (encrypted), and account preferences when you create an account.
• Usage Data: IP address, browser type, operating system, pages visited, time spent on pages, and other analytics data.
• Business Data: Information synced from your ERP or entered into our analytics platform, including business records and operational data.
• Technical Data: Device information, cookies, and similar tracking technologies.

We use your personal data for the following purposes:

• Service Delivery: To provide, maintain, and improve our analytics platform and services.
• Communication: To respond to your inquiries, send service updates, and provide customer support.
• Marketing: To send promotional materials and newsletters (with your consent).
• Analytics: To understand how users interact with our website and improve user experience.
• Legal Compliance: To comply with legal obligations and protect our rights.
• Security: To detect, prevent, and address technical issues and security threats.

Under GDPR, we process your data based on the following legal grounds:

• Consent: When you explicitly agree to receive marketing communications.
• Contract: When processing is necessary to fulfill our contractual obligations to you.
• Legitimate Interest: When processing is necessary for our legitimate business interests (e.g., analytics, security).
• Legal Obligation: When we need to comply with legal requirements.

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy:

• Account Data: Retained for the duration of your account plus 2 years after closure.
• Contact Form Submissions: Retained for 3 years unless you become a customer.
• Analytics Data: Aggregated and anonymized after 26 months.
• Marketing Data: Retained until you withdraw consent.

After the retention period, data is securely deleted or anonymized.

As a data subject, you have the following rights:

• Right of Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete data.
• Right to Erasure: Request deletion of your personal data ("right to be forgotten").
• Right to Restrict Processing: Request limitation of how we process your data.
• Right to Data Portability: Receive your data in a structured, machine-readable format.
• Right to Object: Object to processing based on legitimate interests or direct marketing.
• Right to Withdraw Consent: Withdraw consent at any time for consent-based processing.

To exercise any of these rights, contact us at info@sequence7.io.

We implement appropriate technical and organizational measures to protect your data:

• Encryption of data in transit (TLS/SSL) and at rest
• Regular security assessments and penetration testing
• Access controls and authentication mechanisms
• Employee training on data protection
• Incident response procedures

Your data may be transferred to and processed in countries outside the European Economic Area (EEA). When we transfer data internationally, we ensure appropriate safeguards are in place:

• Standard Contractual Clauses approved by the European Commission
• Adequacy decisions for recipient countries
• Binding Corporate Rules where applicable

If you have questions about this Privacy Policy or wish to exercise your rights: